The photograph also includes the company branding, which can be useful in spreading brand awareness. This is fine as long as the information is relevant and compelling to read. Create your own branded social media postsĪs you can see in this post, Riona has added in a lot more detail in the text. Most importantly, she includes a link to the job this is essential in ensuring that candidates find the job description easily. Sarah not only uses a high-quality photo that relates to the vacancy, but she also inserts a short and to the point call-to-action. Take inspiration from Sarah Doyle’s post, a recruiter from CPL jobs. Use high quality photographs with minimal text There are many options to consider when it comes to ‘hiring’ posts, including the following examples: 1. Instead of just posting text, why not add in a picture? Research shows time and time again that web viewers are naturally drawn to visual content. Once you build up a sizeable network of potential candidates, you want to let these connections know what vacancies you have. Create effective, call-to-action 'hiring' posts
Once you start using effective content, you will begin to maximise your chances of attracting candidates from both ends of the job-seeking spectrum. These candidates should include both active and passive job seekers. So leave the mass, generic InMail messages for the moment, and focus first on connecting with candidates who match the criteria you’re looking for.
While LinkedIn recruiting has become a saturated market, you can still stand out from competitors by using effective content. 87% + of recruiters are already using the platform to find their best candidates.
If you are not using LinkedIn for your recruiting needs, start today.
All you need is a LinkedIn profile and a passion for what you do. However, content is not just effective for bloggers, but for all you recruiters out there.
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